Partnering with Omniture, the leading online marketing software, Nexum came to an agreement with Sony Europe on web analysis consultancy, including web sites for 43 countries. Within the scope of web analytics consultancy, Nexum will provide service to help determine the most profitable routes through the web sites, to learn visitor trends on existing and other websites, to evaluate and report online marketing campaigns, to make the best performance analysis for videos, to define mobile visitors, to test efficiency of web 2.0 tools, and to prepare detailed trend reports.